1. Sell Features, Not Price
2. Invest in User Experience Design
3. Make the Software Work for Your Customer
4. Sell the vision of your software, not just its features 5. Seek Unique Differentiators in Your Marketing Pitch
Software is defined as an application or program that performs a specific task or set of tasks. It is designed to be used by a computer, rather than a human.
Software can be grouped into many categories:
1) Programs that take input and transform it into an output, such as Photoshop
2) Programs that have no user interface and are designed to automate a process, such as video game playing software
3) Software created for the purpose of providing information in some way, such as weather software
4) Programs that enable communication between two machines over the internet, such as Skype