Face Wired
Face Wired is our social media strategy and planning department. We help brands to listen, understand and engage in conversations in social media and co-create activation planning.
We are different from other digital marketing and social media businesses out there for 5 reasons:
- We make social media simple – we don’t over intellectualise or bamboozle you with techie jargon you don’t understand
- Social media is about people – our unique social media planning process involves “real people” – your consumers as active equals
- We are neutral – we don’t have an agenda that involves trying to sell you a website; a widget or any other piece of kit that costs money
- With the help of our social media specialists and consultants we make sure that the strategy we have developed with you and your consumers is implemented properly
- We train and educate you so that you are able to devise, manage and execute your own social media strategies effectively once we have gone.
We have a simple 3 step social media planning process:
Listen
People are talking about brands at all hours of every day, in countless forms of social media. We help you listen, map and analyse these conversations. This is the social media immersion stage where we use Pulsar, our proprietary social media monitoring technology, to map and analyze the buzz about the brand, chart the topics, the issues and the perceptions associated with the brand and identify the influencers that are driving the conversations and that we should involve in the co-creation process.
Plan
We put people at the heart of our process by involving the target audience throughout our social media planning process via Crowd-sourcing and Co-creation tasks. A set of online crowd-sourcing tasks helps us defining the agenda and generating the initial concepts. The most interesting and popular ones are then taken to a smaller sample and a set of co-creation tasks, online and offline, allow us to build on the initial concepts, further develop them and finalize the outputs.
Co-creating activation planning concepts with users, experts and client stakeholders using a mix of on-line and workshop ideation creates robust strategies that users will engage with and more importantly want to consume and share.
Engage
Once we have co-created the strategy Face then work closely with the brand to make sure the strategy is implemented correctly or to directly manage the execution. We then train the brand team so they have the skills to manage social media engagement with communities once we have gone.
