What We Do

By starting broad and encouraging creativity through our specially designed co-creation exercises, consumers are able to identify a huge number of ideas as part of our process. The huge number of initial ideas are then fed through an iterative process of refinement to ensure delivery of robust and differentiating concepts.

Ideas are co-selected along the way with consumers themselves repeatedly clustering, combining and voting on ideas so you ensure that you are creating concepts that are both well thought through and appealing to the people that will actually buy them in the market.

The Innovation team believe in co-creation – clients, agency people and our specialist planners creating with consumers, as equals, to develop better brand strategy, products and communications

We recruit a very specific type of consumer to be involved in our co creation process – we call them “the adfluentials”. They are the 1% of leading edge consumers who are creative, brand savvy, and influential. By involving these consumers (many of whom are already profiled in our communities) we create better ideas, dramatically speed up the innovation process and radically reduce the cost of new product development. Our process enables us to generate a huge numbers of ideas that we can then quickly develop into fully formed products or communications ready for market.

Our planning process is tailored to meet your specific brief but there are 5 clear steps: Download, Explore, Co-Create, Refine and Advance. The diagram below visualises these steps: