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Face’s insight team conducted the first ever global on-line focus group project for Unilever in 2008

Web 2.0 Women: The Chic Geek Invasion

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Let’s face it women have done a pretty good job of showing there isn’t much they can’t do. Whether it be sailing nonstop both ways around the world, flying in the RAF red arrows, guarding the Tower of London, ruling the country whatever it is women seem to have it covered.

However perhaps one place where women are lagging behind is the world of geeks…We see the likes of Bill Gates, Steve Jobs, Mark Zuckerberg and Moss from the IT Crowd but who’s doing it for the women?!

You’re probably already screaming at your high res screens that women are all over the web; shespeaks, Blogher, iVillage, Bitchbuzz, Miss Geeky, Handbag, Mumszone ( and of course we’re already loving all these women at Mindbubble) are engaging women online and as a result women are developing into a superior form of geek, a breed I like to call the ‘chic geek.’ So this week “Women who Tech“‘ brought together these chic geeks to promote what women are up to in the techie world.

They showcased some really interesting women which included Lisa Stone from Blogher (who announced on Wednesday they have raised $7 million in funding) and 12 panels discussing anything from women and open source (tres chic geek) to launching your own web start up.

After being all over the Women who Tech site for the past few days I was gutted that I had missed out on their annual telesummit and will be making every effort to take part next time. Obviously here at Face we are already big advocates of women who are engaging online but Women who Tech are not just focusing on engagement but raising awareness of all the brilliant stuff women are doing in technology.

Women Online

Unfortunately this summit was predominately based in the States however there was a London meet up and women are already meeting up all over the UK and saying power to the female geek…Silicon Stilettos, London Girl Geek Dinners, The Next Women

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