Co-Creation
The Double Helix model is our co-creation framework designed to unleash the potential of consumers by taking them on a journey of discovery and creativity in direct collaboration with brand experts and stakeholders. We split this into the Process and Journey both working in tandem through six steps.
There are two critical advantages to this process that ensure we deliver outstanding outputs. Our method for recruiting your brand’s 1%ers means we are able to bring the right type of talented and creative consumers to the project. Our co-creation techniques mean we are able to get consumers to show you want they want rather than just tell you.
Brief and Identify
Once the brief is received and the required results confirmed, Face identify the top 1% of consumers (we call them adfluentials) that have the brand affinity, mindset and skills to co-create with you and your brand.
Experience Design and Brand Engagement
To enable your brand to get the most out of this direct interaction, we design an experience that engages consumers, brand experts and stakeholders alike
Stimulate/Activate to Trigger insights.
Once we start to co-create, we stimulate consumers to own the brief by showing us how they think, feel and experience, in order to discover trends and trigger valuable consumer insights.
Team playing and Idea Generation
From these insight triggers, consumers, stakeholders and experts then work together in constantly rotating teams to generate lots of disruptive ideas.
Selection and Refinement
As a group all the consumers, stakeholders and experts select their most engaging ideas, before consumers then take these and refine them further.
Pitch and Final Cut
Once consumers have refined the selected ideas they then pitch them to the core stakeholder team, who then make the final cut.
Netnography
We apply ethnographic research to on-line communities as a better, faster and more cost effective way of generating insights. Face use a combination of Observational netnography where we uncover insights by studying members of a community and participatory netnography, where we take more of an active role in a community.
Netnography uses a range of web 2.0 qualitative research tools such as on-line focus groups, diaries, forums, blogs, chat and multimedia functionality. These tools can be brought together within a bespoke research community to help brands interact directly with groups of key consumers or advocates.
Our research communities encourage participants to connect and interact with one another. This is important because our research philosophy is based on the principle that new insights emerge when we hear consumers talking to one another in their natural voices and not simply responding to researchers' questions.
