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The Guardian present their new word of mouth research study and communications planning tool

There’s a lot of buzz around word of mouth marketing, but many businesses and agencies are crying out to be educated on what this industry is really about, what it can do for them, and how they can get involved. That’s why we at WOM UK are delighted to announce our next Espresso Briefing in London which will give a very interesting perspective on the WOM landscape as it stands.

On 8.30am Wednesday 30th September, The Guardian present their new word of mouth research study and communications planning tool that provides a practical framework for identifying influential people. Kicking off with breakfast and lasting until 10am at Guardian News & Media, Kings Place, 90 York Way, London N1 9GU, it’s an easy chance to squeeze in some learning, as well as some networking with top WOM practitioners, at the start of your day. Free to all; email julian.ferguson@womuk.org to sign up.

The WOMUK Council will be attending, blogging and fuelling discussions, so come along and say hi.