Apologies for the title, we couldn’t find a better one! This deck has been recently presented at MRS New Media and Research Technologies conference and AURA conference.
It’s all about Real-time intelligence, collaborative research and adaptive brand planning, which we think are the three elements that make Research 3.0 different.
The presentation covers:
- Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
- Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
- Identifying the conversation hubs and the influencers across a wide range of channels
- Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
- Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Enjoy, and let us know what you think!
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