Output: 5 strong npd concepts that have been taken into quant testing
Ribena: Project XIII
Face co-created a range of new product for Ribena that would help them appeal to the young professional market. Consumers worked with the Ribena brand, market and R&D team at a co-creation workshop to developed the big idea, concept, packaging design, format, name and ingredients. This was followed by a period of online activity where consumers refined the product concepts further ready for quant testing