Outputs: 24/7 immersion in the lives of Surf consumers through face to face connects, video diaries, blogs, debate in forums, online chats sessions and online moderated groups
Surf: Project Bubbles
Bespoke community of 50 mothers from global backgrounds working directly with the Surf cmi and marketing team. Surf team interact with consumers through face to face connects, video diaries, blogs, debate in forums, online chats sessions and online moderated groups