Our Work

Global online and face to face project developing new ideas to fill limited edition innovation pipeline (for Axe) - research conducted in UK, Phillipines, Argentina & USA.  Online community where global participants worked together and shared ideas communally.  This fed into a 2-day face-to-face workshop with consumers and stakeholders held in London.

Output: 5 new pipeline ideas for limited edition variants and 1 well-developed idea to be launched in 2010.

Testimonial

"Face helped us to achieve a true step change in the way we do market research in Unilever. Face have helped us to transform "consumer co-creation" from an empty buzz phrase to a concrete and quick process that we have put to practice on our key brands - a process that has brought about great business results!" Global CMI Director Unilever