Co-creation of a new deodorant for Rexona Women. Co-creation project started with a workshop followed by a 3-week period where consumers were allowed to develop their ideas with input from brand, CMI and Lowe. Consumers were from Europe, America and LATAM and target profile of Rexona Women. 4 concepts were co-created included everything from insight, look & feel to execution ideas.
Output: winning concept has tested very well in BASES and is awaiting launch.
Testimonial
"The team at Face have been fantastic to work with. The co creation process we used meant that we were truly able to delve into our initial consumer insights and has meant that we ended up with strong product design, great naming and the ability to identify the communication and activation spaces that would provide the best 'legs' as we move forward.
The work has hugely influenced what we hope to be a very successful product launch and I would definitely work with the team again as well as recommending them to my colleagues"
Senior Brand Manager Rexona
