Last week Andrew posted about his presentation at the Cello Conference: Creating Consumer Chemistry. Andrew’s presentation: “The Chemistry of Co-creation: transforming innovation with the help of consumers and customers” has already attracted some great press so take a look at the link below to find out more.
http://www.citmagazine.com/news/913135/Live-event-saves-Lynx—AXE-Chocolate-Man-campaign/
If you missed Andrew’s blog, don’t panic here’s a link to read it again!
