No croissants, no decent coffee and I can understand what is being said…I must be back in the UK.
So the Paris workshop has come to an end and I’m looking over the photos from the workshop with fond memories, pulling together the brilliant concepts from the workshop to take back online with 30 women over the globe.
The 2 days of co-creation has been a great success but it doesn’t stop there. Before we set of to ‘gay Paris’ we
completed an online stage with women from China, Brazil and France and later this week we will be taking the work from the co-creation back online. The beauty of combining both on and offline methods means that brands can gain valuable insights from across the world in a very short space of time whilst experiencing the richness of ideas that is gained from face to face interaction with brand experts.
The online stage for this community of women is ideal as not only do they have busy lives so they have the flexibility of jumping online when they can but they are spending a large amount of their free time online anyway so they feel very comfortable with this media. This meant we arrived in Paris with some really rich insights that got the co-creation off to a great start. The ideas that came out of the co-creation were innovative and based a very true insights, as we are going back online we had the time to create strong ideas that focused on the important details such a reason to believe and format of the product. Our creative women online now have the task of adding even more detail to these ideas and even changing them if they feel the need. I can’t wait to see where they take the ideas, there is never a dull moment in the world of co-creation.
Ok Charlotte and I are off on a run as we have both eaten our body weight in French pastries over 3 days!!
Lucy & Charlotte
