Headbox Tango’s Tango!

Tango With Added Tango

Last year Headbox teamed up with the guys at Tango to help create a new product concept and communication that would thrust one of Great Britain’s favourite drinks back into the limelight. The project started in June with 20 Headboxers developing tonnes of idea platforms within an online community. The platforms were then put forward to the Tango team who were asked to select their favourites for the co-creation workshop taking place in August. After much deliberation the Tango team whittled the ideas down to four and it was co-creation time!

As usual the workshop was hard work, a lot of fun (especially with Tango involved!), occasionally stressful and ultimately very productive. The 16 Headboxers unleashed all their creativity on to the Tango brand and came up with some amazing ideas for what they could do. At the end of day 3 everyone said their emotional goodbyes and went their separate ways. The consumers back their day-to-day lives, the brand to develop all their new ideas and Face to carry on co-creating.

9 months pass…

Coming in to work on a rainy Tuesday after a sunny bank holiday weekend was slightly depressing, that is until I walk through the office door and found 2 crates of the amazing, brand spanking new TANGO WITH ADDED TANGO! Yes, over the last 9 months, the Tango team had been badgering away turning the Headboxers ideas in to a reality.

The new can holds 440ml (instead of the traditional 330ml) and executes the general idea that the only thing that could make Tango better is, well, more Tango. The Tango With Added Tango idea came directly from the co-creation workshop and will be finding its way on to shelves very soon.

When we had all calmed down about Tango With Added Tango, we were then informed that another one of the Headboxers ideas from the workshop had been executed! Tango used the initial co-creation idea of turning the can upside down and made it into a limited edition. Teaming up with dare site Bragster.com they released information about the upside down can virally and received a lot of praise for their work!