Marketing Week - 05/08/2009
Face, the co-creation planning agency has been appointed by The Carphone Warehouse to inform through co-creation the brand’s social media engagement strategy, involving consumers in the idea generation and planning process.
The Carphone Warehouse, the company that helped consumers get connected with the right phone and the right network, is extending its service to include laptops and broadband providers, making the latest connecting technology relevant and accessible to the widest audience, covering as many brands as possible in the process. In order to expand its reach with new target audiences, The Carphone Warehouse recognised social media was going to be an integral part of achieving reach and engagement.
To read the full article online, please click here
Related links:
