Francesco will be heading over to the MRS New Media and Technology conference on the 19th November to join the conversation and present. Our Head of Web Research and Strategy will be discussing real time research and collaborative planning.
Research 3.0: real-time research and collaborative approaches for adaptive brand planning
- Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
- Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
- Identifying the conversation hubs and the influencers across a wide range of channelss
- Using crowd-sourcing and co-creation methodologies to achieve research,innovation and planning objectives
- Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Also on the bill are speakers from the BBC, Orange, Coca-Cola and Danone so it should be a very insightful look into the future. To see the full line up and get some more info on the conference CLICK HERE
