Face’s Insight team helped Google build its first insight and co-creation community for teens which led to the launch of a new iGoogle product

Face Finalists MRS Award for New Consumer Insights

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Face have been nominated for this new MRS award for our ground breaking on-line qualitative and co-creation research with Coca-Cola.

The award will go to the best case study from a partnership – client/agency or in-house team – that demonstrates how research has led to understanding the consumer in a particular market in a way that has not been done/understood before.

The award will be judged on the following criteria:

How has the research led to new consumer thinking, and how this fresh understanding allowed for the development of communications or marketing activity in either the commercial or public sector.

The judges are looking for a clear demonstration of how an innovative approach has led to the discovery of new consumer insights. Innovation and effectiveness are key to winning this award, as is the partnership approach.