Last week some of the Face team drew the short straw of getting involved in a project that meant I’d have to travel to Sao Paulo for a co-creation, God we hate our jobs sometimes!! This project involves 3 global brands within Unilever and 5 different countries, all to be delivered in 5 weeks, so it’s quite hectic but we love a challenge at Face.
So last Monday Face headed to Heathrow, took a couple of Valium, and boarded a flight to Sao Paulo… 14 hours later Face arrived in the lovely sunshine and went straight to bed to prepare for 3 busy days of co-creation. So Face woke up raring to go on Tuesday to find a huge thunder storm, power had cut out; streets were flooded, never seen rain like it. Never mind Face didn’t let this dampen our spirits (sorry!!)
This co-creation is one of many international projects that Face has completed but for Lucy (who was one member of the team representing Face in Brazil) it was only her second. Face really enjoys these experiences as the consumers you get to meet are so different. The women that attended the co-creation in Sao Paulo were so passionate and enthusiastic, that even though we were running a bit late they were happy to stay to work on their final ideas. It was a great day with some brilliant outputs to take to the next stage.
The next stage has just begun and it involves uploading concepts onto online communities in Argentina, Philippines and Thailand looking further into local market insights. Anyway we are currently in full flow with this so we better get back to work!
