Yesterday at the Cello Conference “Creating Consumer Chemistry” where I was speaking with Unilever’s Ana Medeiros on “The Chemistry of Co-creation: transforming innovation with the help of consumers and customers”. I (Ana unfortunately dropped out at the last minute) had some great feedback and have been asked by Nokia’s Marketing Director (who was in the audience) to present to his team next week in Farnborough which is encouraging.
The Conference was held at the Faraday Lecture Hall part of the Royal Institution of Great Britain (www.rigb.org). This was a befitting place to hold the inaugural Cello Conference as Faraday pretty much invented Chemistry. In spite of the tube strike the conference was well attended with over a 100 people turning up from companies such as Nokia, United Biscuits, Nestle, Unilever, AG Barr and many others. Other presentations ranged from “The Laws of Smarter Marketing: chemistry in the age of the commercial and competitive crunch” to “From alchemy to chemistry: Designing customer journeys that work”. The best presentation for me was “Engaging Employees: powerful catalysts of customer delight” by Cello agency TMI and British Airways – a brilliant insight into helping brands deliver customer experiences at the “fingertips” of your organisation.
