Communities

We apply ethnographic research to communities as a faster, simpler, and less expensive alternative to traditional face to face methodologies. We use a combination of observational netnography where we uncover insights by studying members of a community and participatory netnography, where we take more of an active role in a community to generate insights and ideas.

Building your own Research or Co-Creation Community

Co-creation is at the heart of our proprietary social network platform with tools that enable you to co-create directly with consumers and wider stakeholder teams to deliver a range of insight, innovation and communication objectives

Community Management

We have a team of experts, dedicated community managers and moderators who specialise in on-line community management – they make sure your community stays engaged and you meet your objectives.

Reporting

Community research generates a very large volume of rich data and we have developed a reporting dashboard that enables you to make sense of it easily. Our researchers and planners also play a large role in analyzing outputs from the community so that you meet your insight, innovation and communication objectives.

Types of Community Projects

Online Focus Groups

Our On-line focus group tool enables your team to view a professionally moderated online discussion from the comfort of your laptop. Face provides a full recruitment, moderation and analysis service.

On-line Surveys

Quickly and cost effectively, get a view of what consumers think and feel about your brand or category using our on-line multimedia survey. We provide a full sample, survey, design, scripting and analysis service.

Innovation labs

Our crowd sourcing platform where consumers can interact directly with your team online and face to face to co-create new product concepts to fill your innovation pipeline. Our co-creation process generates thousands of ideas that are refined by the community to deliver robust and actionable product concepts. We provide a full recruitment and facilitation service.

Product and Comms development

Quickly and effectively test your new product or communications with consumers using a combination of feedback tools including consumer video diaries, polls and on-line focus groups.

Consumer Immersion

Immerse your stakeholder team in the world of your consumer and understand how they relate to your category. Your team can interact directly with a bespoke community of young people face to face and 24/7 on-line where your target audience will share their lives via video diaries, blogs, forums and their own personal whiteboard.

Trend Spotting Community

Identify trends and opportunities for your brand by having direct interaction with a community of leading edge consumers. This live feed of information in the form of on-line groups, blogs, video diaries and forums enables you to keep your finger on the pulse of your consumer lives.