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Archive for the ‘Word Of Mouth’ Category

meet us @ Web Business Toolbox in London and MIMM series in Milan

Sunday, February 21st, 2010
Picture 35

cardboard heads simulating a packed room at Minibar, London

Over the next few weeks Face Wired , Face social media planning sister agency, will be speaking at a couple of workshops and seminars in London and Milan. If you are around and want to catch up, here’s the low-down.

The first one is a two-day workshop at Multimedia Management series hosted by Mediaset and IULM University in Milan, where we will be talking about Social Media Monitoring, Data Visualization and Social Media Planning. Access to this series is unfortunately closed but if you are in Milan and want to talk to us give us a shout or DM me on twitter @abc3d

The second one is Open Business “Web Business Toolbox” in London, where the focus will be more on Social Media Strategy for web companies and startups in general. This series is open but the organizers told me it’s already sold out. However there’s time (apr 14) and someone might drop out so if you are interested do sign up to the waiting list.

Also, this coming Friday is Minibar time again, the monthly face to face for internet professionals in Shoreditch. The coming one is all about Augmented Reality. We will be there enjoying presentations from Micazook, Worksnug, Augmented Planet, Ambient Industries. And having a few friday beers. If you are planning to make it, make sure you RSVP on meetup. See you there.

End of Face wanders bullettin.

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Research 3.0: what the real-time social web means for research and planning

Thursday, December 3rd, 2009

Apologies for the title, we couldn’t find a better one! This deck has been recently presented at MRS New Media and Research Technologies conference and AURA conference.

It’s all about Real-time intelligence, collaborative research and adaptive brand planning, which we think are the three elements that make Research 3.0 different.

Research 3.0
View more documents from Facegroup.

The presentation covers:

  • Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
  • Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
  • Identifying the conversation hubs and the influencers across a wide range of channels
  • Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
  • Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process

Enjoy, and let us know what you think!

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Do Brands Really Need Agencies?

Monday, November 23rd, 2009
Do Brands Need Agencies? | Face Forum, Nov 09

View more documents from Facegroup.

Following on from the success of our Web 2.0 Women forum earlier this year we thought it was about time we opened up another hot topic for debate. The last Face Forum revolved around the key question ‘Do Brands Need Agencies?’ On the 18th of November we have been joined by friends, experts and clients at the Groucho club to discuss what it takes to stay relevant and true to your consumers, how to engage the crowds in research innovation and planning and what are some of the tech trends for 2010 and beyond. Here’s a quick summary:

Relevance
The real-time social web has changed the way we communicate giving us the tools to get and share information at a pace we have not experienced before. This has made the web the richest insight field we have ever had. How can you harness the power of the world wide wave for research, brand planning and brand engagement? What are real-time research and adaptive brand planning? And how can they help your brand stay relevant?

Crowds
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Peperami even ditched Lowe to ask the crowds. But is bottom-up really enough? When did crowdsourcing cease to be a means to an end and become an end in itself? Join us to discuss a hybrid model where crowd-sourcing and co-creation are used as complementary methodologies.

Trends
We asked 3000 19 to 25 years old young adults about their consumption habits, media and tech diet. The Forum will be the place where we present our latest Techtribe report, uncovering youth trends that will soon start migrating to other audiences

It was a great night! Here’s the presentation that kick-started the discussion, join in and tell us what you think

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VENUE UPDATE!! November Espresso Briefing: how to use real-time WOM analysis for adaptive brand planning

Sunday, November 22nd, 2009

wom uk espresso briefing @face

wom uk espresso briefing @face

Brands are increasingly realising the importance of integrating word of mouth into everything they do. They get that it’s essential for nurturing consumer relationships. They understand that referrals are key to ROI. They’ve heard exciting examples of companies who’ve built their success on conversational strategies. But how on earth do they fit WOM into their existing marketing mix?

On 8.30am, Tuesday 24th November, we will present on‘Monitoring and analysing WOM in real time to enable adaptive brand planning’.

faceCEO and Founding Partner Andrew Needham, and Head of Social Media and Planning Francesco D’Orazio, will look at how to:

- Measure and monitor online conversations about brands to assess brand influence and brand visibility
- Apply qualitative analysis to determine research parameters and add meaning to quantitative findings
- Identify conversation hubs and influencers across a wide range of channels
- Use crowdsourcing and co-creation methodologies to achieve research, innovation and planning objectives
- Build iterative models for feeding real-time insights and consumer inputs into the existing marketing process

As always, the briefing will be totally FREE and kick off with half an hour for coffee, breakfast and networking at 8.30am with the talk starting at 9am and questions and discussions afterwards until 10.30am, all at INSIGHT RESEARCH GROUP offices, 11-13 Charterhouse Buildings, London
EC1M 7AP. Last month’s presentation from Matt Morrison was a big hit so be sure to register for this one now via julian.ferguson@womuk.org – members get priority booking.

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The Anatomy of buzz: Emmanuel Rosen presentation at WOM UK Thought Leaders session

Sunday, October 11th, 2009

Last week inaugural WOM UK Thought Leaders event kicked off with a bang with Emanuel Rosen’s presentation The Anatomy of Buzz Revisited: Lessons in Word of Mouth Marketing and 100 WOM practitioners, marketing agencies, brands, academics and curious individuals.

Emanuel Rosen: The Anatomy of Buzz for WOM UK Oct 09
View more presentations from WOM UK.

The video of the session will be uploaded in the next days on the WOM UK blog. Same for the news about the upcoming November Thought Leaders session that will feature Dr Martin Oetting, Chief Research Director at European WOM marketing network trnd, presenting his doctoral dissertation on ‘The Ripple Effect’ – how companies can spread WOM by treating their customers like their best employees. Watch this space.

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The Guardian unveil new word of mouth research tool to WOM UK

Thursday, October 1st, 2009

Yesterday’s WOM UK Espresso Briefing, where The Guardian’s commercial director Chris Pelekanou and ad planner Katherine Miall unveiled their new Word of Mouth database, got WOMUK new events programme off to a fantastic start. The fully booked event was crammed with businesses, agencies and individuals buzzing with questions, ideas, challenges – and the sugar high from their coffee and Danish.

The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research – including an expert panel involving WOM UK Council members Steve Barton from Advokator and Ivan Palmer from Wildfire. This mass of data has been used to develop a communications planning tool in the form of a database which helps companies and advertisers to understand the type of people they’ll want to target to ensure their content is rapidly and widely spread. Click through for the presentation on Slideshare below.

Read all on the WOM UK blog

The Guardian’s Word of Mouth Database

View more documents from WOM UK.

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Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’

Tuesday, September 29th, 2009

Next stop on WOM UK thought leadership meetups is 8.30am Wednesday 7th October when Emmanuel Rosen will talk about ‘The Anatomy of Buzz (Revisited)‘, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic.

rosen

Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing executives, Emmanuel will discuss proven techniques for stimulating buzz.

It’s another morning session lasting until 10.30am at Ogilvy & Mather, 10 Cabot Square, Canary Wharf, E14 4QB. Free to WOM UK members, £10 for everyone else; email julian.ferguson@womuk.org for a place

We will be attending, come by to say hi!

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FACE top 5 co-creation posts so far

Thursday, June 18th, 2009

Top 5 tips for community management (May 07)
In a world restricted by budgets and processes, community management sticks out like a sore thumb. On a daily basis a community manager deals with something that frightens the life out of lots of people in business – unpredictability.

A guide to the Co-Creation, Crowd-sourcing Conundrum (May 18)
A common mistake of those new to open innovation & research is to confuse the practice of co-creation with that of crowdsourcing. As a result I thought I would give a quick guide to both, hopefully clearing up any confusion people might have.

Sherlock Holmes and the origins of co-creation (June 11) 
Innovative doesn’t necessarily meannew. It means new in a particular context, not ‘absolute new’. So if anyone ever pitched you co-creation as a new groovy ’social’ thingy, they were simply and utterly lying.

Cello Group takes majority stake in face (May 11)
So last Friday the very sensible people at Cello Group upped their stake in Face to 51% following an original 23% acquisition in December 2007.
Being part of the Cello family for the past 18 months has enabled Face to develop a strong international offering and has helped to establish us as the leading on-line qualitative research and co-creation agency.

The Co-creation 6 Step Process: why we need a structured approach to brand-consumer collaboration (June 04)
When talking about co-creation people often get the impression that it’s not an exact science but more of an undefined practice. However here at Face we have aclear structured process for successful co-creation, and we thought it’s probably about time we talked about it! 

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Women and the Web

Tuesday, May 5th, 2009

Face recently hosted an event at the Groucho Club for all our clients, friends and anyone that’s interested about Women on the Web. For those of you that missed out take a look at the presentation: Face: Women and the Web (which was expertly presented by Philip and Francesco) and look out for our next meet up!

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Generating Positive WOM

Tuesday, May 5th, 2009

Generating positive word of mouth can be done in three easy steps:

Regular readers of the marketing press will be familiar with PWOM and NWOM, but as I discovered recently during a conversation with an alarmed-looking friend, people outside the comms world tend to think these acronyms describe the latest smart bombs on Spooks. However, brands are rapidly getting to grips with positive word of mouth (PWOM) and negative word of mouth (NWOM). The latest Tech Tribe report highlights significant factors in social diffusion, and what this means for marketing and PR?

The really big change is the confidence consumers now have in their own voice, their own creativity and their ability to express themselves. For brands, their lack of control over this new order is worrying. How do you engage consumers so that you can stimulate more natural conversations in specific communities? More importantly, how do you do this in a credible way? (more…)

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