Face has helped the Dr Pepper brand team to co-create a range of engaging social media marketing strategy by working directly with their consumers. During the planning process consumers helped to refine existing concepts and generated new ideas that they would want to engage with and share. (more…)
Archive for the ‘Our Work’ Category
Doritos: Project Steer
Wednesday, May 6th, 2009An ongoing community of opinion leading Doritos consumers who work directly with the brand team to test and develop new product, advertising and promotional concepts.
Outputs: community fed directly into the development of NPD and promotions that are launching in 2009
Boots: Project Super
Wednesday, May 6th, 2009Community of women aged 25- 45 years working directly with the Boots team to develop a range of innovation ideas for skin products.
Outputs: consumer generated a huge number of ideas across a range of product areas 10 concepts have been moved into the next stage of development
Project: Save Tango
Wednesday, May 6th, 2009A community of 16-25 year old consumers working directly with the insight team to develop a new positioning for the relaunch of Tango.
Outputs: insights from the project lead to the development of a new brand positioning for Tango that has helped the brand increase sales by 8% in the past 6 months
Testimonial
The Face co-creation process moved our thinking forward very quickly – not only in terms of testing various territories and ideas, but it also helped the team gain a great deal of contextual insight into the lives and influences of our target age group” Senior Insight Manager Britvic
Coca Cola: Project Plan
Wednesday, May 6th, 2009Community of 100 teens working directly with Coca Cola to immerse stakeholders in the lives of this market and understand the role of fizzy drinks and coca cola brands in their lives.
Outputs: In just 6 weeks Coca Cola have now changed their teen engagement strategy
Google: Project Intooit
Wednesday, May 6th, 2009Community of 150 teens working directly with Google to test and develop new products, understand teen web usage and search behaviour.
Outputs: the insights from this project have lead to the development on a new igoogle product and the start of a schools out reach programme
Testimonial
“The guys from Face had a great understanding of our target market and specifically the know how to uncover insights and trends. Their unique collaborative approach to research and critically the thinking behind it has been invaluable.” Senior Product Manager, Google UK
Surf: Project Bubbles
Wednesday, May 6th, 2009Bespoke community of 50 mothers from global backgrounds working directly with the Surf cmi and marketing team. Surf team interact with consumers through face to face connects, video diaries, blogs, debate in forums, online chats sessions and online moderated groups
Outputs: 24/7 immersion in the lives of Surf consumers through face to face connects, video diaries, blogs, debate in forums, online chats sessions and online moderated groups
Axe:Project Dimmension
Wednesday, May 6th, 2009Axe had developed a great above the line TV advert for their new deo Dark Temptation. Their challenge was how could they activate this idea below the line. A 2.5 day co-creation workshop allowed the Axe insight and brand teams along with BBH to develop a range of activation ideas that would support the launch of Dark Temptations.
Outputs: Clear strategy of how to activate the above the line concept, the launch was a huge success Axe Dark Temptation is the best selling limited edition to date. www.axedarktemptation.com
Skip: Project Gold
Tuesday, May 5th, 2009Face helped the Skip team involve consumers in the development of the global repositioning of the brand. During a series of co-creation workshops consumers generated a number of concepts with packaging ideas and a coherent trade story.
Output: concepts have moved into global quant testing
Dove: Project Hawaii
Tuesday, May 5th, 2009Face helped the Dove team to position a new product format. Working with women from global backgrounds the Dove team were quickly able to explore a huge number of territories for the product and understand the key barriers and opportunities. Consumers developed 4 key concepts that underpinned the areas of opportunity that then moved into quant testing
Output: winning concepts has moved into quant testing
YHA – Project Torchwood
Tuesday, May 5th, 2009Strategic insight project for YHA to help develop and refine their product proposition for the youth market. Face to face interviews with 60 young international travellers and UK residents emphasis on allowing young people to idealise and create their own proposition for YHA.
Outputs: project has helped YHA develop a new proposition to be rolled out in 2010
Testimonial
“Working with Face enabled YHA quickly to get to grips with the key strategic issues that we need address in engaging young people with our brand. The insights from the research will inform our product development and our communications strategies. The work has given us a clear sense of direction and what we will need to do to engage more closely with young people staying with YHA.” Director of Communication YHA
Project: Brando
Tuesday, May 5th, 2009Global project for Axe developing insights to support the evolution of brand strategy and brand voice. Work conducted in UK, USA & Argentina. Involving a mix of online community work, face-to-face immersion sessions, friendship group interviews, and academic expert forum.
Outputs: insights from project have helped to define a new global brand strategy for Axe.
Axe: Project Roulette
Tuesday, May 5th, 2009Global online and face to face project developing new ideas to fill limited edition innovation pipeline (for Axe) – research conducted in UK, Phillipines, Argentina & USA. Online community where global participants worked together and shared ideas communally. This fed into a 2-day face-to-face workshop with consumers and stakeholders held in London.
Output: 5 new pipeline ideas for limited edition variants and 1 well-developed idea to be launched in 2010.
Testimonial
“Face helped us to achieve a true step change in the way we do market research in Unilever. Face have helped us to transform “consumer co-creation” from an empty buzz phrase to a concrete and quick process that we have put to practice on our key brands – a process that has brought about great business results!” Global CMI Director Unilever
Axe: Project Kit
Tuesday, May 5th, 2009Global project using a mix of online and offline focus groups testing and developing concepts for a new range of Deodorant and Shower Gel (UK, USA, Germany)
Output: Confidence that the range could work, what it should be called and how it should be communicated
Boots: Project Super
Tuesday, May 5th, 2009Boots wanted to explore how they could increase engagement with consumer in the skin category. The co-creation workshop enabled Boots to work directly with their target market to develop tone of voice and activation ideas.
Outputs: clear voice for the brand in the skin category
Ribena: Project XIII
Tuesday, May 5th, 2009Face co-created a range of new product for Ribena that would help them appeal to the young professional market. Consumers worked with the Ribena brand, market and R&D team at a co-creation workshop to developed the big idea, concept, packaging design, format, name and ingredients. This was followed by a period of online activity where consumers refined the product concepts further ready for quant testing
Output: 5 strong npd concepts that have been taken into quant testing
Comfort: Project Foundation
Tuesday, May 5th, 2009
Face co-created a new product for Comfort that could be rolled out in just 6 months. During the co-creation workshop consumers developed the big idea, concept, packaging design, format, name and ingredients. This was followed by a week of online activity where consumers refined the product concepts further ready for quant testing.
Output: 1 clear winning co-created concept was developed in just 3 weeks. The concept has tested very well in BASES and is awaiting launch
Testimonial
“Great outputs, the co-creation process really get the team involved working directly with our target market” Senior CMI Manager Comfort
Axe: Project Spiderman
Tuesday, May 5th, 2009
Co-creation project helped Axe to develop a launch plan for a new dispensing format. Axe worked directly with consumers from global backgrounds in a workshop where they explored the benefits and potential positioning for the product. This was followed by a week of refinement by the consumer teams who presented back 5 final concepts that went into quant testing.
Output: a clear winning co-created concept has been tested successfully in BASES and is awaiting launch
Rexona: Project Score
Tuesday, May 5th, 2009Co-creation of a new limited edition Rexona Sport . Worked with Rexona Sport target market consumers from Europe & LATAM. Starting with a workshop to develop initial platforms consumer then developed final concepts and pitched them back to senior stakeholders.
Output: winning concept has tested well in BASES and is being launched in 2012
Rexona: Project Hunter
Tuesday, May 5th, 2009Co-creation of a new deodorant for Rexona Women. Co-creation project started with a workshop followed by a 3-week period where consumers were allowed to develop their ideas with input from brand, CMI and Lowe. Consumers were from Europe, America and LATAM and target profile of Rexona Women. 4 concepts were co-created included everything from insight, look & feel to execution ideas.
Output: winning concept has tested very well in BASES and is awaiting launch.
Testimonial
“The team at Face have been fantastic to work with. The co creation process we used meant that we were truly able to delve into our initial consumer insights and has meant that we ended up with strong product design, great naming and the ability to identify the communication and activation spaces that would provide the best ‘legs’ as we move forward.
The work has hugely influenced what we hope to be a very successful product launch and I would definitely work with the team again as well as recommending them to my colleagues”
Senior Brand Manager Rexona