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Archive for the ‘Cello’ Category

Measuring Mental Wellbeing – Cello Conference 2010

Wednesday, April 28th, 2010

Yesterday Philip headed down to the Cello Conference to present the results of a very unique and interesting project. Sharing the stage with co-author Claire Wood (Leith), the duo presented their findings from an extremely innovative project with mental wellbeing charity SeeMe.

The presentation entitled Measuring Mental Wellbeing revolves around young peoples attitudes to mental health both from the perspective of those who have experienced effects of mental health conditions (both first and second hand) and those who have not.

What effect do lifestyle and the attitudes of those around us have on mental wellbeing and how can we best understand this?

See Me (a government funded organisation tackling the stigma attached to mental health conditions in Scotland) wanted to determine current attitudes amongst children and young people. A collaborative approach with Face and Leith helped identify sensitive attitudinal data for which the results which were frightening, emotional and revealing in equal measure. These insights have informed a comprehensive communications and media strategy for See Me Scotland.

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Face CEO Andrew Needham appointed to Lead new London Co-Creation Hub

Monday, September 28th, 2009

Our Andrew Needham, Founding Partner and CEO of Face , has just been appointed to the Board of Tangible, a core division of Cello Group Plc., to lead the new London Co-Creation Hub.

This new role gives Andrew overall responsibility for driving the growth of Tangible’s core businesses from its London hub based out of Midford Place, our office! This will involve developing a more integrated proposition around Face’s successful new agency model based on co-creation and crowdsourcing.

John Rowley the CEO of Tangible said:

“Andrew is the epitome of an inspired and inspiring personality who has established Face as the leading co-creation planning agency in the UK. There is a great opportunity to build on Face’s core offering so that we are able to offer our clients a better, faster, more cost effective and differentiated proposition in the future. I believe that Andrew is the right man to lead our London hub and will make it a success”.

Andrew Needham said:

“This is a fantastic and exciting opportunity to build on what we have achieved at Face. It will enable us to continue the development of a new breed of agency to help our combined UK and global clients win in the new media, consumer and economic landscape we now find ourselves in”.

Take a look at Marketing UK to read more…

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FACE top 5 co-creation posts so far

Thursday, June 18th, 2009

Top 5 tips for community management (May 07)
In a world restricted by budgets and processes, community management sticks out like a sore thumb. On a daily basis a community manager deals with something that frightens the life out of lots of people in business – unpredictability.

A guide to the Co-Creation, Crowd-sourcing Conundrum (May 18)
A common mistake of those new to open innovation & research is to confuse the practice of co-creation with that of crowdsourcing. As a result I thought I would give a quick guide to both, hopefully clearing up any confusion people might have.

Sherlock Holmes and the origins of co-creation (June 11) 
Innovative doesn’t necessarily meannew. It means new in a particular context, not ‘absolute new’. So if anyone ever pitched you co-creation as a new groovy ’social’ thingy, they were simply and utterly lying.

Cello Group takes majority stake in face (May 11)
So last Friday the very sensible people at Cello Group upped their stake in Face to 51% following an original 23% acquisition in December 2007.
Being part of the Cello family for the past 18 months has enabled Face to develop a strong international offering and has helped to establish us as the leading on-line qualitative research and co-creation agency.

The Co-creation 6 Step Process: why we need a structured approach to brand-consumer collaboration (June 04)
When talking about co-creation people often get the impression that it’s not an exact science but more of an undefined practice. However here at Face we have aclear structured process for successful co-creation, and we thought it’s probably about time we talked about it! 

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Press on Face at the Cello Conference

Tuesday, June 16th, 2009

Last week Andrew posted about his presentation at the Cello Conference: Creating Consumer Chemistry. Andrew’s presentation: “The Chemistry of Co-creation: transforming innovation with the help of consumers and customers” has already attracted some great press so take a look at the link below to find out more.

http://www.citmagazine.com/news/913135/Live-event-saves-Lynx—AXE-Chocolate-Man-campaign/

If you missed Andrew’s blog, don’t panic here’s a link to read it again!

Creating Consumer Chemistry at the Cello Conference

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Creating Consumer Chemistry at the Cello Conference

Friday, June 12th, 2009

Yesterday at  the Cello Conference “Creating Consumer Chemistry” where I was speaking with Unilever’s Ana Medeiros on “The Chemistry of Co-creation: transforming innovation with the help of consumers and customers”. I (Ana unfortunately dropped out at the last minute) had some great feedback and have been asked by Nokia’s Marketing Director (who was in the audience) to present to his team next week in Farnborough which is encouraging.

The Chemistryof Co Creation

The Conference was held at the Faraday Lecture Hall part of the Royal Institution of Great Britain (www.rigb.org). This was a befitting place to hold the inaugural Cello Conference as Faraday pretty much invented Chemistry. In spite of the tube strike the conference was well attended with over a 100 people turning up from companies such as Nokia, United Biscuits, Nestle, Unilever, AG Barr and many others. Other presentations ranged from “The Laws of Smarter Marketing: chemistry in the age of the commercial and competitive crunch” to “From alchemy to chemistry: Designing customer journeys that work”. The best presentation for me was “Engaging Employees: powerful catalysts of customer delight” by Cello agency TMI and British Airways – a brilliant insight into helping brands deliver customer experiences at the “fingertips” of your organisation.

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Cello Group takes majority stake in Face

Monday, May 11th, 2009

So last Friday the very sensible people at Cello Group upped their stake in Face to 51% following an original 23% acquisition in December 2007.

Being part of the Cello family for the past 18 months has enabled Face to develop a strong international offering and has helped to establish us as the leading on-line qualitative research and co-creation agency. Mark Scott chief Executive of Cello said “Taking a majority stake in Face is another important step in widening our digital capabilities. The products and services offered by Face are increasingly in demand from our growing global blue chip client base.”

The Face team are excited about the future and we look forward to working with Cello to widen our product offering and grow the business significantly over the next few years. Take a look at the video at the end of the media list which includes interviews with Mark Bentley the Financial Director of Cello and Andrew Needham the Founding partner of Face discussing and shaking hands on the deal.

The Market Research Industry online

Research Article

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