cardboard heads simulating a packed room at Minibar, London
Over the next few weeks Face Wired , Face social media planning sister agency, will be speaking at a couple of workshops and seminars in London and Milan. If you are around and want to catch up, here’s the low-down.
The first one is a two-day workshop at Multimedia Management series hosted by Mediaset and IULM University in Milan, where we will be talking about Social Media Monitoring, Data Visualization and Social Media Planning. Access to this series is unfortunately closed but if you are in Milan and want to talk to us give us a shout or DM me on twitter @abc3d
The second one is Open Business “Web Business Toolbox” in London, where the focus will be more on Social Media Strategy for web companies and startups in general. This series is open but the organizers told me it’s already sold out. However there’s time (apr 14) and someone might drop out so if you are interested do sign up to the waiting list.
Also, this coming Friday is Minibar time again, the monthly face to face for internet professionals in Shoreditch. The coming one is all about Augmented Reality. We will be there enjoying presentations from Micazook, Worksnug, Augmented Planet, Ambient Industries. And having a few friday beers. If you are planning to make it, make sure you RSVP on meetup. See you there.
Following on from the success of our Web 2.0 Women forum earlier this year we thought it was about time we opened up another hot topic for debate. The last Face Forum revolved around the key question ‘Do Brands Need Agencies?’ On the 18th of November we have been joined by friends, experts and clients at the Groucho club to discuss what it takes to stay relevant and true to your consumers, how to engage the crowds in research innovation and planning and what are some of the tech trends for 2010 and beyond. Here’s a quick summary:
Relevance
The real-time social web has changed the way we communicate giving us the tools to get and share information at a pace we have not experienced before. This has made the web the richest insight field we have ever had. How can you harness the power of the world wide wave for research, brand planning and brand engagement? What are real-time research and adaptive brand planning? And how can they help your brand stay relevant?
Crowds
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds for the benefit of brands. Peperami even ditched Lowe to ask the crowds. But is bottom-up really enough? When did crowdsourcing cease to be a means to an end and become an end in itself? Join us to discuss a hybrid model where crowd-sourcing and co-creation are used as complementary methodologies.
Trends
We asked 3000 19 to 25 years old young adults about their consumption habits, media and tech diet. The Forum will be the place where we present our latest Techtribe report, uncovering youth trends that will soon start migrating to other audiences
It was a great night! Here’s the presentation that kick-started the discussion, join in and tell us what you think
It seems like every day more and more of the sci-fi technology from the movies is coming to life. Remember in Terminator when Arnie can recognise objects just by looking at them? Yeah well that sci-fi dream is now coming true. It seems like the sky is the limit, the digital world and the real world are colliding to create a new type of technology called augmented reality. This new “cyborg” technology allows users to see a live display whilst merging computer generated graphics over the top. Currently being put to the test in numerous different applications augmented reality is going to lead a huge wave of new technology and could potentially change the way we lead our day-to-day lives.
Confused? Scared? Excited? Arnie??? Fear not Headbox has done the research and we have put together a top 5 of the forthcoming augmented reality applications that will be flying your way soon…
5) TwittARound – An iPhone application that will show you where the nearest tweets to you have been made!
Beware of what you post, soon people around you can see who you are after you have tweeted. More Info.
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4) Stargazer – An application from Google that tells exactly what you are looking at when you are…well… star gazing!
This application builds upon Google Sky and identifies constellations and planets in the sky when your pointing your phone towards the heavens. So next time you are out star gazing you will be able to tell your Casseopeia from your Capricornus! More Info.
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3) Sekai Camera – As you would expect Japanese developers are getting involved with their creation… Air Tagging!
Tokyo-based smartphone app developers Tonchidot have come up with Sekai camera application. It allows users to “air tag”, basically tagging things in the real world. For example local restaurants can be tagged, and when pointing your camera at the restaurant, you can see menu’s and reviews. Didn’t enjoy a meal? Leave your comments floating in this augmented universe and warn potential customers to stay away. More Info.
2) Nearest Tube – This very clever application lets you see the world and the tube through your phones camera.
Unbelivably the Nearest Tube application shows you where the nearest tube station is and also when you point your camera at the ground it shows you what lines run underneath you. No more endlessly walking in circles looking for a tube station! More Info.
1) Layar – Pretty much the most forward thinking augmented reality application out there!
Currently only available in Holland but soon to be rolled out in several other European companies, this wonderful application rolls everything into 1. The world around you is merged with the digital and on your phone screen, you can see nearby ATMS, cafe’s, clubs, homes for sale (like the video above), job listings, etc, etc, etc!!
This is one of the few augmented reality applications actually available for use on mobiles phones at the moment and shows that what was once just in the head of the Terminator is now in circulation in the real world. More info.
