Outputs: Clear strategy of how to activate the above the line concept, the launch was a huge success Axe Dark Temptation is the best selling limited edition to date. www.axedarktemptation.com
Axe:Project Dimmension
Axe had developed a great above the line TV advert for their new deo Dark Temptation. Their challenge was how could they activate this idea below the line. A 2.5 day co-creation workshop allowed the Axe insight and brand teams along with BBH to develop a range of activation ideas that would support the launch of Dark Temptations.