Our Blog

Archive for May, 2009

How do you Really Understand your Consumers??….By Cake Dating Of Course!

Friday, May 29th, 2009

Tea? Check! Cake? Check! Understanding new and emerging consumer trends? Check!!

Tea? Check! Cake? Check! Understanding new and emerging consumer trends? Check!!

Last week I had the arduous task of attending afternoon tea and cake dating at the gorgeous Egerton Hotel. Some people may think that is was just some jolly off work and even though it felt it like that, as the cakes were gorgeous, there was an important reason to be there.

It was the first of many consumer immersions between some of Unilever’s global laundry team and a group of very fascinating women from around the world, who are part of an exciting year long online community on Mindbubble. This community will be made up of some very carefully selected ladies that are the 1%ers of this specific target from international backgrounds and some creative members of the existing Mindbubble community. They are all trend setters within their circle of friends and Unilever are looking to them to learn about what women want and understand emerging trends to make their brand stronger.

I’m involved in lots of client and consumer meetings through co-creation and this immersion was a perfect example of how beneficial it can be for brands and their consumers to interact as equals. The intuitive nature of Mindbubble allows these women to upload their ideas and thoughts naturally. For brands having this community at their finger tips allows them to get an insight into consumer’s lives without it feeling like they are observing a fish in a tank! This means there is a real truth behind the insights that can sometimes be compromised with more traditional research methods.

Anyway back to the tea and cakes, so the tea was flowing and we were all getting stuck into the scones and cucumber sandwiches when the cake dating began (like speed dating but over a cake stand). There was no mention of research or laundry just lots of natter and the opportunity to really get to know this influential consumer group. Each round of the cake dating lasted 10 minutes and every time the bell went we had to force the clients to move on as they were deep in conversation.

It was a really interesting afternoon and great to see the brand team really listening and learning from the consumers.

Cucumber Sandwich Anyone?

Cucumber Sandwich Anyone?

I learnt that there is a surprisingly large Welsh community in Argentina and you can never have too many mini cheesecakes, I can’t wait to see what the next meeting brings!

Ta-ra!

SUBSCRIBE NO COMMENTS » READ ALL »

Headbox Tango’s Tango!

Thursday, May 28th, 2009

tango

Tango With Added Tango

Last year Headbox teamed up with the guys at Tango to help create a new product concept and communication that would thrust one of Great Britain’s favourite drinks back into the limelight. The project started in June with 20 Headboxers developing tonnes of idea platforms within an online community. The platforms were then put forward to the Tango team who were asked to select their favourites for the co-creation workshop taking place in August. After much deliberation the Tango team whittled the ideas down to four and it was co-creation time!

As usual the workshop was hard work, a lot of fun (especially with Tango involved!), occasionally stressful and ultimately very productive. The 16 Headboxers unleashed all their creativity on to the Tango brand and came up with some amazing ideas for what they could do. At the end of day 3 everyone said their emotional goodbyes and went their separate ways. The consumers back their day-to-day lives, the brand to develop all their new ideas and Face to carry on co-creating.

9 months pass…

Coming in to work on a rainy Tuesday after a sunny bank holiday weekend was slightly depressing, that is until I walk through the office door and found 2 crates of the amazing, brand spanking new TANGO WITH ADDED TANGO! Yes, over the last 9 months, the Tango team had been badgering away turning the Headboxers ideas in to a reality.

The new can holds 440ml (instead of the traditional 330ml) and executes the general idea that the only thing that could make Tango better is, well, more Tango. The Tango With Added Tango idea came directly from the co-creation workshop and will be finding its way on to shelves very soon.

When we had all calmed down about Tango With Added Tango, we were then informed that another one of the Headboxers ideas from the workshop had been executed! Tango used the initial co-creation idea of turning the can upside down and made it into a limited edition. Teaming up with dare site Bragster.com they released information about the upside down can virally and received a lot of praise for their work!

Related Links:

» The Save Tango Campaign

» Tango Make Upside Down Can With Bragster

» Face – Save Tango Project Case Study

» Tango & Bragster Dare With Fake Tan

We here at Face are really excited about both of these co-creation results this and extremely proud that another gang of Headboxers have cracked a challenging brief!

SUBSCRIBE NO COMMENTS » READ ALL »

Social Media:The Biggest Threat to Traditional Qualitative Research

Tuesday, May 26th, 2009

If you work for a market research agency and you are shocked by the title of this blog then I would suggest that it may already be a little late for your company. For decades market research companies have positioned themselves as the gatekeepers to consumer understanding and clients were happy to pay 5k to run a focus group followed by an expert debrief. However the economic downturn has hit traditional research agencies hard. All of a sudden clients are thinking twice before spending on qualitative research and when they do they are looking for more and more value.

This is where Social media for qualitative research is coming of age. Those agencies that have started to look at social media e.g blogs, forums, communities as a research resource rather than simply as a communication platform are growing fast because they are giving their clients huge amounts of value.

The top 3 ways social media is creating value for market research clients working with consumers in their own research communities enables large numbers of client stakeholders to listen,observe and immerse themselves in the lives of their consumers to gain deeper and richer insights monitoring real time conversations using netnography on the web generates a constant stream of rich qualitative consumer insights without the need for research fieldwork of any kind using research communities to run international qual research projects is much faster and in our experience 50% cheaper than traditional methodologies.

The move to social media using netnography and research communities is a real challenge for qualitative research agencies as it requires a new kind of researcher. This new researcher is a social media expert who knows how to work collaboratively to engage consumers in research communities and can generate insights by mapping and observing on-line conversations. This is why the biggest threat to the qualitative research industry is now coming from digital and social media agencies who are increasingly moving into research. I would go further and predict that in just 3 years time all successful qualitative research agencies will have a large and robust social media offering those who don’t will fall by the wayside and be replaced by this new breed of agency.

SUBSCRIBE NO COMMENTS » READ ALL »

Rules of Engagement

Friday, May 22nd, 2009

Let’s face it, research isn’t exactly the most glamorous thing in the world, it is important and it is very necessary, but definitely not glamorous. Those inside the field of research know this and understand it but with the co-creation revolution well underway it is difficult to translate this understanding to the consumers newly immigrated in to the research world.

Having a co-creation or research community is one thing but making it appealing and engaging for the consumers involved is quite another. It begs the question, how do you make research interesting to the masses?

When setting up a research or brand community I tend to get a brief that usually includes objectives, a list of questions and some points that need to be interrogated. It is with this brief where the success of the community lies. If the questions are posed to your community as they are, you will get a similar unexciting response; however if you are bold with your tasks and open up the brief, your community and output will reap the rewards.

Adding video briefings for posts is an easy way to increase engagement! (That's me by the way!!)

Adding video briefings for posts is an easy way to increase engagement! (That's me by the way!!)

Yes, a community is essentially research but the nature and openness of the situation allows you to use your imagination, try new things and push research boundaries. It is not easy to be original but if you take the time and be creative, your members will follow suit.

As I mentioned in one of my previous posts, one key to community management is knowing your audience and it really comes in to play here. You have to make your tasks relevant to your community members, knowing what current trends surround them is extremely important. It allows you to strike a common ground with your members and allows them to apply the tasks to real life situations.

It’s not just about being creative with words though, media is also very important. Use music, videos and images to explain and bring your tasks to life. The inclusion of stimulus is always intriguing for members and encouraging them to attach their own multimedia permits them to bring their world to you.

As a brief example, get your community members to explain their answers through images and videos rather than just text, this is a really simple thing to do but it can lead to some great response and much more stimulating insight.

creative-image

Allowing consumers to answering through image allows them to be more creative and you to gain more stimulating insights.

If a community and its output is going reach its full potential there has to be a bridge from the research world to the world of the consumer.

Without careful strategy community tasks will be dry, but by breathing life in to the process and engaging consumers on their level it instantly becomes a breeding ground for ideas and opinion. Yes, research will never be the most glamorous field in the world but by involving and engaging consumers in the process results will always be unpredictable, forward thinking and very exciting.

SUBSCRIBE NO COMMENTS » READ ALL »

Using Trends for Further Innovation

Thursday, May 21st, 2009

We’ve just spent the last 2 days doing a workshop for one of Unilever’s Laundry brands with a brief to help create innovations for 2014 and beyond. Part of the stimulus we had to prepare for this was a trends presentation. ”Hmm… “I thought, “tricky. What is the best way to use trends to stimulate really forward looking innovation?”

Trends by their very nature are driven by and derived from past behaviour, to one degree or another, so it’s often hard to justify whether they are relevant to future orientated projects. And particularly for trends that are more enduring (read: been around longer), are they really relevant to future future innovation? I was asked this exact question in this workshop… here’s my answer.

I think they are valid no matter how enduring the trend, because it’s all down to how you execute it, and often this can be the most fertile and successful ground.

Let’s take the consumer trend towards “simplification” as an example. On the surface seems like a really boring trend, and one that is potentially old, done and therefore not going to lead you anywhere particularly interesting. But there are still so many interesting angles to express this trend, and so many interesting innovations that are coming out that reflect it - whether it’s pants that moisturise your behind while you wear them, tights that make you thin, or a fridge that orders milk from the supermarket for you when you run out, an air freshener that only freshens when it senses movement, ready to apply eye make up on a “press on” sheet, spray on tights, or something as simple as pre-soaked cleaning wipes, it’s a trend that keeps on giving, no matter how long it’s been around.

And that’s the point about using trends to stimulate future innovation really – there is always a lot of focus on using “new and emerging” trends to innovate with but actually often reinterpreting an existing trend in a different way can be more interesting and immediately successful.

So there you go. When it comes to future innovation, don’t just dismiss a trend because it’s not so edgy you cut yourself, look at how you can express it differently and “move” it, own your own expression of it. There’s life in an old dog yet.

SUBSCRIBE NO COMMENTS » READ ALL »

Through a Headboxer’s eyes

Wednesday, May 20th, 2009

Here at Face we are always have various interns working in our office and this week we are honoured to have a Headbox member; the one and only Ashley Wilkinson! So we let him settle in for ten mintues and then we asked him to write a blog about his experience with us so far and we have to say he’s done a stirling job! So carry on reading to hear about Ashley’s time with Face and of course Headbox so far, we’re sure there’s more to come!

I joined Headbox just before I started university. That was about 3 years ago now and I have been lucky enough to work on lots of projects during my university experience. I think I found out about Headbox in a UCAS email and was tempted by the promise of rewards for my opinions. I am a pretty opinionated kind of guy and the prospect of being rewarded for big brands actually listening to my thoughts and ideas was really appealing.

I think it is a right of passage most students go through. You are about to start the next stage of your life and all of a sudden you realize that you actually have to start paying for things and so special offers, freebies, discounts and the like become a top priority. I signed up with lots of these research companies promising rewards for my opinions and answers in surveys but the vast majority have been the bane of my email account for 3 years. Every day I get at least 4 or 5 emails asking to take part in surveys but I have long since given up. I never received a single reward or had anything to show or any feeling that anything I was saying was really being used or actually felt to be useful by anyone.

However working with Headbox has been a totally different experience. I have worked on a variety of exciting projects with brands such as Doritos, Lynx and Dr Pepper. I am a particular fan of Doritos and a bit of a chilli fiend so Doritos and dip is a favourite of mine. A group of us got to try some new flavours and give some opinions on what new combinations of flavours we thought would work or would like to see in the shops. I got a real kick out of walking through Morrisons one day and actually seeing some of these new flavours on the shelves. Doritos then ran a competition for the public to come up with and film a new advert. Each week we voted for our favourite and then we picked a winner. Again, it was exciting to then see this advert on television and be able to say to my friends that I had been a part of the process of picking the winning advert.

I am now here at Headbox HQ interning for a few weeks to see how the company works and to get involved in as much as possible. This is the field that I want to get into once I graduate in the summer so I am hoping to make some contacts and see how this industry works. The office is very relaxed, everyone has been really friendly and it feels like a great place to work. So far I have helped with some social media projects, researched opinions online and helped record some information from an online community.

SUBSCRIBE NO COMMENTS » READ ALL »

Mindbubble in the Press

Tuesday, May 19th, 2009

Mindbubble

Mindbubble

Mindbubble had it’s first 5 minutes of fame this month also thanks to a great feature in Marketing Week. Mindbubble beat off all the competition to appear on page 5 of this reputable magazine and as has been creating some great buzz ever since. So we’ve put together some of the top links from the past few weeks so please take a look at what people have been saying about us and don’t forget to comment and let us know what you think!

New Media Age

Mad

Right Brain Left Brain

and some coverage from slightly further afield:

Brand News (brandnews.ua)

SUBSCRIBE NO COMMENTS » READ ALL »

Get the Most out of your 1%ers or Adfluentials

Tuesday, May 19th, 2009

Andrew at the MRS Conference

Andrew's Idea Rush

At the MRS Conference last month I was invited to take part in the Ideas Rush an exercise where you have 5 minutes to talk about one idea and you are only allowed one slide to help you communicate it. I decided that my idea was going to start with a balloon and end with a massive bang. I asked the 70-80 delegates in the room to stand up; muster up as much energy as possible and then blow up their balloons with it. After they had tied their balloon I then instructed them to write 1% on it with a black marker pen before then placing the balloon on their seat.

The name of my idea (you guessed it) was the 1%ers (or “Adfluentials” as we call them at Face). As brands’ leading edge consumers they place an increasingly important role in the co-creation process. To find them brands need to start looking at consumers in a fundamentally different way – not just as potential customers who want to buy something from them but as people who want to have a relationship with them.

The 1%ers are not passive respondents but active equals in your brand and they sit at the top of a brand relationship pyramid. They are:

1. Generally passionate about your category;

2. Passionate about your brand;

3. Have a set of skills that you could harness in co-creation

4. Have a large peer network

The key to getting the most out of your 1%ers is to worry less about how you are going to influence them in the hope that they will influence the rest of your potential customer base and worry more about how you are going to let them influence YOU.

If brands are prepared to let the 1%ers influence them, then the energy and the impact they can create for the brand could be as much if not more than the energy and the impact we created in the room by sitting on our balloons all at once. BANG!

SUBSCRIBE NO COMMENTS » READ ALL »

A Guide to the Co-Creation, Crowd Sourcing Conundrum

Monday, May 18th, 2009

A common mistake of those new to open innovation & research is to confuse the practice of co-creation with that of crowdsourcing. As a result I thought I would give a quick guide to both, hopefully clearing up any confusion people might have.

Co-creation

Co creation is the act of company stakeholders collaborating directly with selected (usually smaller) groups of consumers to work on a specific brief. This can take place on-line in communities or offline in workshops. The aim of co-creation is to develop ideas together with consumers that meet their needs and fulfill business requirements of the company.

Benefits

-Produces more robust products and ideas that consumers want to buy and companies can produce

-Faster way of generating new & disruptive ideas and solving problems

-Immerses companies in the lives, aspirations and needs of their consumers

-Builds strong and lasting relationships between companies and consumers

Examples of Co-creation in Practice

Crowdsourcing

Crowdsourcing is the act of a company taking a function once performed by employees and outsourcing it to a large community of people in the form of an open brief. This is primarily undertaken by individuals on-line who compete against each, with the winning idea being voted for by the community or by the company (more like a competition).

Benefits

-It is cost effective as companies pay by results

-The company can tap a wider range of talent than might be present in its own organization

-By listening to the crowd, companies gain consumer insight

-The community may feel a stronger relationship with the company which is the result of an earned sense of ownership through contribution & collaboration

Examples of Crowdsourcing in Practice

My Starbucks idea

SUBSCRIBE NO COMMENTS » READ ALL »

Web 2.0 Women: The Chic Geek Invasion

Friday, May 15th, 2009

Let’s face it women have done a pretty good job of showing there isn’t much they can’t do. Whether it be sailing nonstop both ways around the world, flying in the RAF red arrows, guarding the Tower of London, ruling the country whatever it is women seem to have it covered.

However perhaps one place where women are lagging behind is the world of geeks…We see the likes of Bill Gates, Steve Jobs, Mark Zuckerberg and Moss from the IT Crowd but who’s doing it for the women?!

You’re probably already screaming at your high res screens that women are all over the web; shespeaks, Blogher, iVillage, Bitchbuzz, Miss Geeky, Handbag, Mumszone ( and of course we’re already loving all these women at Mindbubble) are engaging women online and as a result women are developing into a superior form of geek, a breed I like to call the ‘chic geek.’ So this week “Women who Tech“‘ brought together these chic geeks to promote what women are up to in the techie world.

They showcased some really interesting women which included Lisa Stone from Blogher (who announced on Wednesday they have raised $7 million in funding) and 12 panels discussing anything from women and open source (tres chic geek) to launching your own web start up.

After being all over the Women who Tech site for the past few days I was gutted that I had missed out on their annual telesummit and will be making every effort to take part next time. Obviously here at Face we are already big advocates of women who are engaging online but Women who Tech are not just focusing on engagement but raising awareness of all the brilliant stuff women are doing in technology.

Unfortunately this summit was predominately based in the States however there was a London meet up and women are already meeting up all over the UK and saying power to the female geek…Silicon Stilettos, London Girl Geek Dinners, The Next Women

SUBSCRIBE NO COMMENTS » READ ALL »

No Insight Is So Rich As Honesty

Thursday, May 14th, 2009

In the early 1600s William Shakespeare wrote ‘No Legacy Is So Rich As Honesty’, this quote reigns true throughout society and is very relevant within our world of research especially with the epic rise of the internet.

Allow me to explain…

The internet is a minefield of comment, opinion and debate, a lot of which just wouldn’t happen offline. The removal of face-to-face interaction has levelled the playing field and allowed those who may not speak out offline to find their voice. The security of sitting behind your own computer screen has empowered web users to speak their mind without fear of consequence. The internet gives consumers the freedom and confidence to speak out; this is something brands should grasp on to with both hands.

The honesty of internet personalities is something that you would never be able to gain in a traditional focus group or an immersion session. Consumers won’t go that extra mile for fear of embarrassment or rejection in the face-to-face situation, something that just isn’t an issue for them online. When I first started managing communities I was astounded at the volume of honest information that was being openly shared. However now with a lot of communities under my belt I just see it as the norm.

Just as a added example, before we started to design our new Headbox site I asked Headboxers what they would change about our current site, this is one of the answers I recieved –

I think the current homepage is messy and overcomplicated, with no consistent design across the page. For example, I would move the brand logos and social networking links to horizontal rows,it looks like they’ve just been thrown on the page! There are too many different font sizes and colours which add to the messy appearance.

Yes, it was harsh but through Headboxer Oliver Philpott’s honesty we now have a much better Headbox site in the pipeline.

Giving consumers a prolonged platform in which they feel like they are making a difference and are being heard galvanises them. If they feel like they are trusted then they will repay that with trust by opening up and offering deeper insights that would not have otherwise been discovered.

I don’t know if Shakespeare ever thought he would be quoted in an online research blog but nonetheless his sentiment reigns true and brands should be following his lead by striving to find rich insights through honesty.

SUBSCRIBE NO COMMENTS » READ ALL »

Face at MRS Youth Conference :: Co-Creation

Wednesday, May 13th, 2009

Last week I gave a presentation to the MRS Youth Conference. It was a packed full agenda with Face represented on two fronts (Youth Programme Agenda) – the first of which, “Embracing Co-creation and collaboration approaches for generating creative ideas and driving new product development” I gave with Nadia from Lynx. The five key themes that came out of our session are summarised below and are already generating some positive interest ( WARC and Contagious).

1. Let youth influence you – worry less about how as a brand you are going to influence young people and worry more about how you are going to let them influence you and where the brand is going. This means taking a less top down and more bottom up approach to youth engagement and treating young consumers as equal participants in the brand marketing process.

2. Understand who your 1%ers are – “the adfluentials” as we call them of the brand – they are the people with the passion, skills and network to co-create with you – they will be prepared to jump through some serious hoops to be part of what you do and say. Invest in them.

3. The role of us the experts in this process is critical. We are the “co” in co-creation and set the context for getting the most out of our consumer’s creativity and passion.

4. To get the best out of your 1%ers creativity there needs to be a coherent structure/process which combines on-line and off-line methodologies to deliver much better results. The work we have done with Axe/Lynx and which Nadia shared with the Conference demonstrates how our co-creation process is achieving fantastic Bases results.

5. Be prepared to show leadership and ambition – you will need it to match the leadership and ambition shown by your co-creators – leadership not just in specific co-creation projects but also in the wider context. Co-creation can empower researchers to become the real champions of consumer involvement, as well as the key drivers for it within an company (Esomar Paper). This will undoubtedly mean taking on the responsibility of not just encouraging companies to open up to consumers but also generating new ideas, methodologies and tools to helping make this happen.

Unfortunately I was not able to end with the video because of technical problems but it is a good reminder of why we should not underestimate how far young consumers are prepared to go in sharing their creativity with us as part of the brand marketing or innovation process. In this example 4 students via Headbox created an advertisement for Doritos/Pepsico as part of their campaign “You make it, we play it” taking them 250 hours to make. Enjoy.

SUBSCRIBE NO COMMENTS » READ ALL »

Face at MRS Youth Conference :: Research Communities

Tuesday, May 12th, 2009

Last week Andrew and I were both presenting at the MRS Youth conference in Sadlers Wells London. Both of us had fantastic support from two of our clients – Beth from Coca-Cola and Nadia from Axe. I was up first in a bit of an early slot – 9.45, and Beth and I were talking about online communities; how to get the best out of them and why they delivered better results than traditional research, particularly in a youth context. Both Beth and I expressed a lot of passion in terms of why we did what we did. I particularly placed a lot of store in the point that true success in this kind of community comes from really encouraging participants to talk to one another in a natural, informal way and not just responding to the ‘moderator’ in a formal, mannered way.

This reminded me of days when I used to do lots of lots of focus groups and I would always try and have a chat with respondents ‘after’ the group was formally finished. It was amazing how quickly peoples voice, vocabulary and responses changed – i.e became more natural - once the group was officially over. This just shows how setting up formal environments can create formal responses and this is something we have tried to work against in the communities we run.

However, as a good challenge to that I was approached at the end by a couple of people from the BBC who had their own experiences of running a community online – designed to generate and create feedback on and ideas for BBC3 programs I believe. They came up and said that their principle in the past had been to keep people separate in order to avoid group effects and people just agreeing with one another and coalescing around one point of view. Well, we chewed the fat a bit about different ways of doing things, and it reminded me that one of the great things about the way we approach communities is that it does allow you to almost simultaneously do a lot of individual and communal work – a great benefit that should not be overlooked. At least the exchange proved that someone in the audience was listening which was great!

Mrs Youth Conference 09 – Face & Coca Cola: using an online community approach with the youth market

View more presentations from Facegroup.

SUBSCRIBE NO COMMENTS » READ ALL »

Cello Group takes majority stake in Face

Monday, May 11th, 2009

So last Friday the very sensible people at Cello Group upped their stake in Face to 51% following an original 23% acquisition in December 2007.

Being part of the Cello family for the past 18 months has enabled Face to develop a strong international offering and has helped to establish us as the leading on-line qualitative research and co-creation agency. Mark Scott chief Executive of Cello said “Taking a majority stake in Face is another important step in widening our digital capabilities. The products and services offered by Face are increasingly in demand from our growing global blue chip client base.”

The Face team are excited about the future and we look forward to working with Cello to widen our product offering and grow the business significantly over the next few years. Take a look at the video at the end of the media list which includes interviews with Mark Bentley the Financial Director of Cello and Andrew Needham the Founding partner of Face discussing and shaking hands on the deal.

The Market Research Industry online

Research Article

SUBSCRIBE NO COMMENTS » READ ALL »

MRS Youth Conference Media

Friday, May 8th, 2009

For those of you at the MRS Youth Conference yesterday where I was defeated by Sadler’s Wells IT (faulty projector apparently) check out here the video I tried to play re Axe/Lynx NPD Project. More of my session with Nadia (European CMI Manager Axe/Lynx) on Co-creation will be up on Monday for those who couldn’t make it a long on the day.

SUBSCRIBE NO COMMENTS » READ ALL »

Susan Boyle – Not that Extraordinary

Friday, May 8th, 2009

I am sure I am not the only person in the world who thinks that the hype around Susan Boyle apperance on Britains got Talent is just an example of a society that constantly underestimates the potential of ordinary people.

I work with these so called ordinary people every day. On a recent project for Coca Cola I had the pleasure of working with Jordan a young guy still at school who is not only a budding social media expert but runs a local radio station, helps out at his local community centre and to top it all he is an amazing rapper! If you ask me he deserves as much recognition as Susan Boyle if not more.

For me the biggest thrill of being involved in co-creation is that I come across talented and extraordinary people like Jordan every week . I also get the chance to experience what happens when very experienced marketeers and researchers start looking at their consumers as people to market with rather than at. An amazing thing happens – they realise their customer base is not just about people who buy product but is also a huge resource full of talented individuals that can help them:

generate robust NPD ideas

design packaging that stands out

develop big campaign ideas

activate ideas across media channels

spot trends

So the challenge for every brand in the era of the empowered consumer is to go out and find your own talented performers and find ways of involving them in your business – trust me Susan Boyle is not that extraordinary.

SUBSCRIBE NO COMMENTS » READ ALL »

Measurement Camp

Friday, May 8th, 2009

The next Measurement Camp is on the 27th May and Face will be there! If you want to find out more and attend please take a look at the link: Measurement Camp

SUBSCRIBE NO COMMENTS » READ ALL »

Minibar, Tech that Matters!

Thursday, May 7th, 2009

Face loves Minibar so of course we heading to the May meet up. They’re focusing on ‘Tech That Matters’ and it sounds like there are going to be some interesting presentations by some of the disruptive companies and projects Channel 4’s 4 IP fund has invested in. Take a look at the link to join Minibar and find out more…..Tech that Matters

SUBSCRIBE NO COMMENTS » READ ALL »

Mobile Web 2.0 Summit

Thursday, May 7th, 2009

On the 3rd and 4th of June Francesco and Georgie are heading to Knightsbridge to become completely submerged in Mobile Web! If you want to find out more take a look at the link, hopefully we’ll see you there!

Mobile Web 2.0 Summit

SUBSCRIBE NO COMMENTS » READ ALL »