Andrew is a serial entrepreneur and innovator with a 15 year track record of building successful media and marketing businesses aimed at niche segments. Throughout his career Andrew has pioneered new techniques and methodologies of working with consumers from peer to peer marketing in the 1990’s to co-creating and crowd sourcing with consumers both on-line and off-line to drive innovation and social media planning in the last few years. He is passionate about understanding customer audiences, being instrumental in setting up Face’s collaboration communities, Headbox (aimed at youth) and Mindbubble (aimed at women) and how to market with consumers rather than at them. He now brings 15 years of combined experience in brand marketing research and innovation having worked with major companies such as Barclaycard, Unilever, Boots, GSK and Bank of Ireland.
Andrew is a member of the Marketing Society, the MRS and Vice President of WOM (Word of Mouth) UK Association which is affiliated with WOMMA in America; he is also a regular panel speaker at insight, co-creation and word of mouth conferences and contributes often to the research and marketing press
Top 5 ipod tunes:
Editors – Smokers Outside The Hospital Doors
The Killers – Are we human
Take That – The Greatest Day (of your life)
U2 – With or Without You
Bloc Party – I still remember
The Cure – In between days
